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9 Israeli Startups That Are Funded By Superstars

November 18, 2016  

Celebrity endorsements are a big boon for brands. Just ask SodaStream, the Israeli company touted by Hollywood beauty Scarlett Johansson and “Game of Thrones” star Thor Bjornsson. Ask HOT, the Israeli telecom for which Portuguese soccer star Cristiano Ronaldo filmed a funny TV commercial. But other stars support Israeli startups with their dollars rather than their faces, or sometimes with ...

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